:root{--bg:#111112;--text:#eeeDE9;--muted:#999997;--line:#343435;--acid:#e4e3df;color-scheme:dark}
body{background:var(--bg)}
.site-header{height:120px}.header-note{letter-spacing:.055em}.footer-intro{gap:3px}
.reel-image{background:#171718}.reel-image>img{filter:brightness(.68) saturate(.7);object-position:center}
.reel-item.is-active .reel-image>img{filter:none}.reel-type{letter-spacing:.04em}
.cover-art{position:relative;overflow:hidden;background:#1b1b1c}.cover-art>img{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.2,.7,.2,1)}
.cover-art-label{position:absolute;bottom:24px;left:24px;font:9px var(--mono);letter-spacing:.08em;color:#fff;opacity:.65;pointer-events:none}
.work-image-link{aspect-ratio:3/2}.work-image-link .visual{aspect-ratio:auto;height:100%;min-height:0}.work-image-link:hover .cover-art>img{transform:scale(1.035)}
.work-grid{gap:66px 28px}.work-card-meta{padding-top:19px}.work-card-meta h2{font-size:25px;letter-spacing:-.035em}.work-card-meta p{margin-top:9px;line-height:1.6}
.work-open{z-index:2}.work-intro>p{max-width:400px;padding-right:0}.work-intro{padding-bottom:72px}

.case-page{padding:24px var(--page-gutter) 0;max-width:1680px;margin:auto}
.case-topline{display:flex;justify-content:space-between;align-items:center;font:11px var(--mono);color:var(--muted);padding:18px 0 40px;border-top:1px solid var(--line)}
.case-topline a{font-family:var(--body);color:var(--text)}
.case-header{padding:18px 0 42px}.case-eyebrow{font-size:12px;color:var(--muted);letter-spacing:.02em;margin-bottom:30px}
.case-header h1{font-size:clamp(58px,7.3vw,112px);font-weight:400;letter-spacing:-.055em;line-height:1.13;text-wrap:balance}
.case-header>div{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-top:30px}
.case-header h2{font-size:17px;font-weight:400;line-height:1.6}.case-header>div>span{font:10px/1.8 var(--mono);color:var(--muted);text-align:right}
.case-cover{position:relative;margin:0;aspect-ratio:1.85;background:#202022;overflow:hidden}
.case-cover>img{height:100%;width:100%;object-fit:cover;object-position:center 53%}
.case-cover figcaption{position:absolute;inset:auto 0 0;display:flex;justify-content:space-between;padding:28px;color:#efefef;font:9px var(--mono);letter-spacing:.07em;background:linear-gradient(transparent,rgba(0,0,0,.32))}
.case-sections{position:sticky;top:0;z-index:8;display:flex;align-items:center;gap:34px;padding:24px 0;margin-top:16px;background:rgba(17,17,18,.96);border-bottom:1px solid var(--line);backdrop-filter:blur(14px)}
.case-sections button{font-size:12px;padding:4px 0;color:var(--muted);white-space:nowrap}.case-sections button:hover,.case-sections button:focus-visible{color:var(--text)}
.case-sections>a{margin-left:auto;font-size:11px;color:var(--muted)}
.case-section{scroll-margin-top:105px}.case-overview{display:grid;grid-template-columns:1fr 2.15fr;gap:8vw;padding:96px 0 84px}
.case-meta{display:flex;flex-direction:column;gap:28px;max-width:240px}.case-meta span{font:9px var(--mono);letter-spacing:.05em;color:var(--muted)}
.case-meta p{font-size:13px;line-height:1.9;margin-top:12px}.case-visit{padding:17px 0;border-bottom:1px solid var(--line);font-size:12px;display:flex;justify-content:space-between;margin-top:8px}
.case-lead{font-size:clamp(22px,2.1vw,34px);font-weight:400;line-height:1.65;letter-spacing:-.025em;text-wrap:pretty;max-width:850px}
.case-context{max-width:660px;margin-top:40px}.case-context h3{font-size:12px;font-weight:400;margin-bottom:18px;color:var(--text)}
.case-context p,.decision-row>p,.case-outcomes p{font-size:14px;line-height:1.95;color:var(--muted);text-wrap:pretty}
.case-outcomes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:112px}
.case-outcomes>div{padding:34px 34px 36px 0}.case-outcomes>div+div{border-left:1px solid var(--line);padding-left:34px}
.case-outcomes span{font-size:11px;color:var(--muted)}.case-outcomes h3{font-size:clamp(19px,2vw,29px);line-height:1.5;font-weight:400;letter-spacing:-.03em;margin:24px 0 16px}.case-outcomes p{font-size:12px;max-width:330px}
.case-section-heading{display:grid;grid-template-columns:1fr 2.15fr;gap:8vw;align-items:baseline;margin-bottom:45px}
.case-section-heading>span{font:10px var(--mono);color:var(--muted);letter-spacing:.04em}.case-section-heading h2{font-weight:400;font-size:32px;line-height:1.5;letter-spacing:-.035em}
.case-decisions{margin-bottom:115px}.decision-row{display:grid;grid-template-columns:80px 1fr 1.25fr;gap:40px;padding:35px 0;border-top:1px solid var(--line);align-items:start}
.decision-row:last-child{border-bottom:1px solid var(--line)}.decision-row>span{font:11px var(--mono);color:var(--muted);padding-top:5px}.decision-row h3{font-size:22px;line-height:1.6;font-weight:400;letter-spacing:-.02em}.decision-row>p{max-width:560px}
.case-workflow{margin-bottom:112px}.workflow-rail{list-style:none;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));padding:0;margin:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.workflow-rail li{position:relative;padding:30px 28px 35px 0;min-height:135px}.workflow-rail li+li{padding-left:24px;border-left:1px solid var(--line)}
.workflow-rail li>span{font:10px var(--mono);color:var(--muted)}.workflow-rail h3{font-size:14px;font-weight:400;line-height:1.65;margin-top:25px}.workflow-rail i{font-size:16px;position:absolute;right:14px;top:27px;font-style:normal;color:var(--muted)}
.delivery-ledger{margin-top:45px;background:#e8e7e2;color:#252524;display:grid;grid-template-columns:1fr 1.2fr;gap:9vw;padding:55px 65px}
.ledger-total>span{font:9px var(--mono);letter-spacing:.06em}.ledger-total>strong{display:block;font-size:128px;line-height:1;letter-spacing:-.08em;font-weight:400;margin-top:34px}.ledger-total>strong>span{font-size:18px;letter-spacing:0;margin-left:12px}.ledger-total p{font-size:11px;margin-top:25px;color:#656560}
.ledger-rows{display:flex;flex-direction:column;justify-content:center}.ledger-rows>div{display:grid;grid-template-columns:85px 1fr 48px;gap:20px;padding:23px 0;border-bottom:1px solid #b9b9b3;align-items:baseline}.ledger-rows>div>span{font:9px var(--mono);color:#76766f}.ledger-rows h3{font-size:14px;font-weight:400}.ledger-rows b{font-size:25px;font-weight:400;text-align:right}
.channel-map{display:flex;align-items:center;gap:25px;flex-wrap:wrap;background:#e8e7e2;color:#242424;padding:65px 6vw 32px;margin-top:45px}
.channel-frame{position:relative;border:1px solid #a7a7a0;overflow:hidden;padding:17px;display:flex;flex-direction:column;justify-content:space-between}.channel-frame.landscape{flex:1.35;aspect-ratio:1.85}.channel-frame.portrait{flex:.6;aspect-ratio:.8}.channel-frame.square{flex:.85;aspect-ratio:1}
.channel-frame>span{font:9px var(--mono);z-index:1}.channel-frame b{font-size:11px;font-weight:400;z-index:1}.channel-frame i{position:absolute;width:50%;aspect-ratio:1;background:#424241;transform:rotate(35deg);left:28%;top:26%;box-shadow:35px 10px 0 #a3a39d}
.channel-map>p{width:100%;display:flex;justify-content:space-between;gap:20px;font-size:11px;line-height:1.8;margin-top:25px;color:#66665e}.channel-map>p>span{white-space:nowrap;font-size:9px}
.analysis-map{margin-top:45px;display:grid;grid-template-columns:repeat(3,1fr);padding:45px 40px;background:#e8e7e2;color:#282828;gap:30px}
.analysis-map span{font:9px var(--mono);color:#6f6f68}.analysis-map h3{font-size:26px;font-weight:400;margin:42px 0 17px}.analysis-map p{font-size:11px;line-height:1.8;color:#686861}.analysis-map>div+div{border-left:1px solid #c6c6c0;padding-left:30px}
.case-evidence{margin-bottom:100px}.section-intro{font-size:13px;line-height:1.9;color:var(--muted);margin:-20px 0 40px 36.5%}
.evidence-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:40px 28px}.evidence-item{margin:0;min-width:0}.evidence-wide{grid-column:1/-1}
.evidence-item .zoom-image{position:relative;display:block;width:100%;padding:0;background:#e8e7e2;overflow:hidden}.evidence-item img{width:100%;height:auto;object-fit:contain;transition:transform .5s}.evidence-item .zoom-image>span{position:absolute;right:15px;bottom:15px;padding:10px 12px;background:rgba(0,0,0,.78);font-size:10px;color:#fff;opacity:0;transition:opacity .2s}.evidence-item .zoom-image:hover>span,.evidence-item .zoom-image:focus-visible>span{opacity:1}
.evidence-item figcaption{display:flex;gap:25px;font-size:11px;line-height:1.7;padding:17px 0;color:var(--muted)}.evidence-item figcaption>span{font:10px/1.7 var(--mono)}
.evidence-rememory{grid-template-columns:repeat(3,minmax(0,1fr))}.evidence-phone .zoom-image{padding:38px 28px}.evidence-phone img{width:100%;max-width:290px;margin:auto;border-radius:22px;box-shadow:0 15px 35px #0002}.evidence-pin .evidence-phone{grid-column:1/-1;max-width:520px;width:100%;justify-self:center}
.evidence-note{font-size:11px;line-height:1.9;color:var(--muted);max-width:720px;margin-top:15px}
.case-demo{margin:0 0 85px;padding:40px 5%;display:grid;grid-template-columns:1fr minmax(250px,390px);gap:8%;align-items:center;border:1px solid var(--line)}.case-demo video{display:block;width:100%;background:#17191b;aspect-ratio:9/16;object-fit:contain;border-radius:0}.demo-description>span{font:10px var(--mono);color:var(--muted);letter-spacing:.08em}.demo-description h3{font-size:clamp(24px,2.7vw,38px);font-weight:400;letter-spacing:-.03em;margin:28px 0 20px}.demo-description p{font-size:13px;line-height:1.9;color:var(--muted)}.demo-description ol{margin:36px 0;padding:0;list-style:none;counter-reset:demo}.demo-description li{counter-increment:demo;display:flex;gap:20px;padding:16px 0;border-top:1px solid var(--line);font-size:13px;line-height:1.7}.demo-description li:before{content:'0' counter(demo);font:10px/2 var(--mono);color:var(--muted)}.demo-description>a{display:inline-block;font-size:12px;border-bottom:1px solid #777;padding:8px 0}
.case-handoff{border-top:1px solid var(--line);padding:30px 0 100px;display:grid;grid-template-columns:1fr 2.15fr;gap:8vw}.case-handoff>span{font:10px var(--mono);color:var(--muted)}.case-handoff>p{font-size:16px;line-height:1.9;max-width:660px}
.case-next{display:grid;grid-template-columns:1fr 270px 65px;gap:55px;align-items:center;border-top:1px solid var(--line);padding:55px 0 75px}
.case-next>div>span{font:10px var(--mono);color:var(--muted)}.case-next h2{font-size:clamp(30px,4.8vw,70px);font-weight:400;letter-spacing:-.045em;line-height:1.3;margin:24px 0 16px}.case-next p{font-size:13px;color:var(--muted)}.case-next img{aspect-ratio:1.5;width:100%;object-fit:cover}.case-next b{font-weight:400;font-size:55px;text-align:right}

@media(min-width:1680px){.case-page{padding-inline:60px}}
@media(max-width:1000px){.case-overview,.case-section-heading,.case-handoff{gap:45px;grid-template-columns:1fr 2.3fr}.case-context{gap:25px}.decision-row{grid-template-columns:35px 1fr 1.25fr;gap:25px}.decision-row h3{font-size:18px}.delivery-ledger{padding:40px;gap:35px}.ledger-total>strong{font-size:110px}.ledger-rows>div{grid-template-columns:65px 1fr 35px;gap:12px}.case-next{grid-template-columns:1fr 190px 40px;gap:25px}.case-outcomes>div{padding-right:24px}.case-outcomes>div+div{padding-left:24px}.evidence-phone .zoom-image{padding:26px 16px}.workflow-rail li{padding-right:20px}.workflow-rail li+li{padding-left:15px}.workflow-rail h3{font-size:12px}.section-intro{margin-left:34%}.analysis-map{padding:32px 26px;gap:18px}.analysis-map>div+div{padding-left:18px}.analysis-map h3{font-size:22px}}
@media(max-width:699px){
  .site-header{height:95px}.work-grid{gap:44px}.work-card-meta h2{font-size:22px}.cover-art-label{bottom:16px;left:16px;font-size:7px}.work-image-link{aspect-ratio:1.35}.work-intro{padding-bottom:38px}
  .reel-delivery .reel-image>img,.reel-campaign .reel-image>img{object-fit:cover;background:#181819}.reel-image>img{filter:none}.active-name{font-size:23px;line-height:1.4}
  .case-page{padding-top:5px}.case-topline{font-size:9px;padding:15px 0 25px}.case-header{padding:8px 0 28px}.case-eyebrow{font-size:10px;margin-bottom:25px;line-height:1.7}
  .case-header h1{font-size:48px;line-height:1.15}.case-header>div{display:block;margin-top:22px}.case-header h2{font-size:14px}.case-header>div>span{display:block;text-align:left;margin-top:16px;font-size:9px}
  .case-cover{margin:0 calc(-1 * var(--page-gutter));aspect-ratio:1.2}.case-cover figcaption{padding:20px;font-size:7px}.case-cover>img{object-position:center}
  .case-sections{gap:22px;margin-top:0;padding:20px 0;overflow-x:auto;scrollbar-width:none}.case-sections button{font-size:10px}.case-sections>a{display:none}.case-section{scroll-margin-top:80px}
  .case-overview{display:flex;flex-direction:column-reverse;gap:38px;padding:48px 0}.case-lead{font-size:24px;line-height:1.7}.case-context{display:block;margin-top:32px}.case-context>div+div{margin-top:27px}.case-context h3{margin-bottom:12px;font-size:11px}.case-context p,.decision-row>p{font-size:13px;line-height:1.95}
  .case-meta{max-width:none;display:grid;grid-template-columns:1.5fr 1fr;gap:24px;border-top:1px solid var(--line);padding-top:25px}.case-meta span{font-size:8px}.case-meta p{font-size:11px;margin-top:8px}.case-visit{grid-column:1/-1;margin:0;font-size:11px}
  .case-outcomes{display:block;margin-bottom:65px}.case-outcomes>div,.case-outcomes>div+div{padding:24px 0;border-left:0}.case-outcomes>div+div{border-top:1px solid var(--line)}.case-outcomes h3{font-size:25px;margin:13px 0 10px}.case-outcomes p{font-size:12px;max-width:100%}.case-outcomes span{font-size:10px}
  .case-section-heading{display:block;margin-bottom:27px}.case-section-heading>span{font-size:8px}.case-section-heading h2{font-size:27px;margin-top:18px}.case-decisions{margin-bottom:68px}.decision-row{grid-template-columns:28px 1fr;gap:12px 14px;padding:25px 0}.decision-row h3{font-size:19px}.decision-row>span{font-size:9px}.decision-row>p{grid-column:2}
  .case-workflow{margin-bottom:65px}.workflow-rail{display:block}.workflow-rail li,.workflow-rail li+li{display:grid;grid-template-columns:28px 1fr;gap:14px;border-left:0;min-height:0;padding:23px 28px 23px 0;align-items:center}.workflow-rail li+li{border-top:1px solid var(--line)}.workflow-rail h3{margin:0;font-size:13px}.workflow-rail i{top:20px;right:0;transform:rotate(90deg);font-size:13px}.workflow-rail li>span{font-size:9px}
  .delivery-ledger{display:block;margin-top:28px;padding:27px 24px}.ledger-total>strong{font-size:100px;margin-top:24px}.ledger-total p{margin-top:16px}.ledger-rows{margin-top:25px}.ledger-rows>div{padding:17px 0}.ledger-rows>div:last-child{border-bottom:0}.ledger-rows h3{font-size:12px}.ledger-rows b{font-size:21px}
  .channel-map{padding:30px 20px 22px;gap:12px;margin-top:28px}.channel-frame{padding:8px}.channel-frame b{font-size:8px}.channel-frame>span{font-size:7px}.channel-map>p{display:block;font-size:10px;margin-top:15px}.channel-map>p>span{display:block;margin-top:8px}.channel-frame i{box-shadow:15px 5px 0 #a3a39d}
  .analysis-map{display:block;margin-top:28px;padding:27px}.analysis-map>div+div{border-left:0;border-top:1px solid #c6c6c0;padding:25px 0 0;margin-top:25px}.analysis-map h3{margin:20px 0 12px;font-size:25px}
  .case-evidence{margin-bottom:55px}.section-intro{margin:-8px 0 25px;font-size:12px}.evidence-grid,.evidence-rememory{grid-template-columns:1fr;gap:26px}.evidence-wide{grid-column:auto}.evidence-phone .zoom-image{padding:32px}.evidence-phone img{max-width:270px}.evidence-item figcaption{font-size:10px;gap:17px;padding:13px 0}.evidence-item .zoom-image>span{opacity:1;font-size:8px;padding:8px}.evidence-note{font-size:10px}.case-demo{margin-bottom:35px}.case-demo>p{font-size:9px;gap:15px;line-height:1.8}
  .case-demo{display:flex;flex-direction:column-reverse;padding:20px;gap:35px}.case-demo video{max-width:350px;border-radius:0}.demo-description{width:100%}.demo-description h3{margin:18px 0 13px}.demo-description ol{margin:25px 0}.demo-description li{font-size:12px}.case-handoff{display:block;padding:25px 0 60px}.case-handoff>span{font-size:9px}.case-handoff>p{font-size:14px;margin-top:20px;line-height:1.9}.case-next{grid-template-columns:1fr 75px;gap:20px;padding:35px 0 45px}.case-next img{display:none}.case-next h2{font-size:32px;margin:20px 0 12px}.case-next p{font-size:11px;line-height:1.7}.case-next b{font-size:44px}.case-next>div>span{font-size:8px}
}
@media(prefers-reduced-motion:reduce){.cover-art>img,.evidence-item img{transition:none}}